Email is an indispensable tool for professionals today. Not only do professionals use e-mail at work for routine correspondence, e-mail is also used by many small businesses for client billing, marketing, and maintaining business-to-business and business-to-customer communications.
While e-mail is easy to get -- if you have internet access chances are it came with some sort of e-mail account -- getting an e-mail account that'll work for you professionally requires extra thought and planning:
The Downside of looking like you are from the last century
Advertise yourself, not your Internet Provider.
Stop Advertising for others. Many free e-mail hosts automatically insert advertising at the bottom of every one of your e-mails. You cannot control the content of the adverts and they may well be inappropriate and distracting from your business message.
Use Your Own Domain
If you have your own web site already, your web host should offer you multiple e-mail addresses at your domain name as part of your hosting. If you don't already have a domain name for your organization or firm, consider getting one: they're inexpensive.
With you own domain based email accounts, you maintain control. You can move your mail to other servers, if necessary. Keeping your email and/or contacts archive when you leave AOL is a challenge and sometimes impossible.
Separate your work and home e-mail.
There are a lot of reasons this is a good idea: reserving an e-mail address for work not only may help you reduce junk e-mail ("spam") at work, it'll make your record keeping easier, you're less likely to miss an important work email, and it lets you avoid handing out your personal e-mail to strangers.
Don’t make your domain look like a spammer
The problem occurs in this way. Your Host forwards the email to your AOL account. You pick it up there. That’s fine, until some spammer sends you a nasty piece of spam. In your AOL interface, you click the “This is Spam” button. After all, it is spam. AOL identifies the email as spam, and attempts to set a filter to knock out other spam from the spammer. Sounds good, so far.
However, they incorrectly identify the source of the email as your business email server by noting the IP address. After enough “This is Spam” clicks from you, AOL’s automated system incorrectly flags your business email as the spam source and takes all of your business email forwarding to your AOL, and dumps it as spam.
Even worse, all mail sent by your neighbors sent from the same server to an AOL address gets dumped by AOL, as well.
Leverage your Brand
Keep these “free” email accounts for personal use (only) if you want; and bring more money, prestige and respect to your business by bringing more people to your website using email from your own domain name.
|Last Updated on Wednesday, 24 February 2010|